Category Manager

Posted: March 4, 2022
Kalamazoo, MI
Cultivation Jobs

Category Manager

Job Description/Responsibilities:

  • Reporting to the Product Manager and collaborating with the supply chain, marketing and retail operations team to create best in class product.
  • Accountable for all aspects of product lifecycle management in assigned product categories, including design and development requirements, forecasting, packaging, third party testing and consumer feedback
  • Conduct quantifiable research to identify customer needs and market gaps
  • Manage and grow existing the product line by creating plans to increase sales of existing categories, reduce & eliminate product quality issues, and identify cost reduction/value improvement opportunities
  • Consistently analyze product margin and profitability
  • Actively communicate status of projects to all project stakeholders, which include the cross functional team
  • Perform market analysis on products, pricing and competition
  • Assist with the development of product promotions to drive sales
  • Provide implementation support to retail locations for all promotional activities


  • Experience with Cannabis industry
  • Experience with Product Development and/or category management
  • Bachelor’s degree in business management, marketing or a related field
  • Excellent communication skills
  • Proficient with Microsoft Office Suite, including strong Excel skills
  • Ability to work independently and collaboratively in a fast-paced, decentralized environment
  • A self-starter who is proactive, takes initiative and can step in and start adding value right away
  • Ability to manage multiple high priority projects simultaneously

In 1, 3, and 6 months employee will:

  • In 1 month employee will:
    • Build relationships with your team and cross-functionally.
    • Develop a deep understanding of our brand, products, customers and strategy
    • Understand our product development process and provide improvement guidance
  • In 3 months employee will:
    • Own the product development process for 1-2 products
    • Support and transition ownership of PD process for 1-2 additional products
    • Be a trusted member of the PM team and relied upon by teammates as a highly accountable and trust-worthy teammate
  • In 6 months employee will:
    • Have meaningfully contributed to the successful, on time, within margin goal delivery of multiple products
    • Become an expert and advocate for an improved product development process
    • Have navigated some challenges, but have also demonstrated the ability to define the critical path despite setbacks